Seo – Crafting Keyword Enriched Pay Per Click Ads

18 06 2009

If you are trying to craft a clever title for a pay per click ad one of the simplest ways to get people’s attention is to use a keyword search engine inventory tools such as the ones offered for free by Overture or Google. The title of your pay per click ad is the first line of your ad on Google or the line that appears in hypertext on Yahoo. Cleverly constructing your ad word copy so that you get the most commonly searched keyword somehow concisely expressed into your Google ad has been proven to double and even triple your click-thru rates for targeted customers.

The reason this works is because when surfers do a search for a specific product, such as “SEO Site Analyzer” the title (first line) of your Google Ad says exactly that then the search engine is most likely to grab your advertisement over someone else’s and place it at the top of it’s hierarchy of ads. Furthermore, even though your ad is not first or second in the search engines, using the exact title is more likely to simply grab the attention of the surfer who then exclaims “That is just what I am looking for!” as he points and click on your site.

It is not just the title of your Google Ad that should be optimized. It is even more effective to combine different keywords into all three lines of text that you are allowed. If you can manage to do this while keeping the content of your ad exclusive and specific then you should see sales and conversions on your site rocket. Also if you get a lot of clicks through a pay per click ad campaign then the increased amount of visitors to your site that results could end up in pushing your website URL to the top of the search engine page rankings!



SEO – Affiliate Marketing Using Clickbank

3 04 2009

In a nut shell – affiliate marketing is all about placing links on web page of any sort and then having your readers click on them. When the links are clicked on you can make money per click or you can make a commission when somebody goes to the recommended site and then buys something. It is in essence, a quiet, unobtrusive way of being a salesperson.

You don’t necessarily need talent or even good grammar to write a blog. You do however need a real passion for what you are writing about and to have some kind of idea of what you would like to sell that might be attached to your blog and the keywords that go along with it.

Once you have decided what you want to sell finding affiliate links is pretty simple. Let’s say that you want to write about exotic bonsai trees on a blog. Your next step is to simply type in the words “bonsai ñ affiliate” into a big search engine like Google and you will be lead to scores of sites that have affiliate programs for selling bonsai.

Sometimes the affiliate link will also read “affiliate program”, “associates” or “partners”…there will normally be some kind of help section on how to sign up. The good thing is that this signing up part of the affiliate program process is always free. Depending on what type of program or site is mastering the affiliate program you can make money per click or on different rates of conversion. You can also make money if you persuade someone else to join the same affiliate program.

A highly recommended source of affiliate revenue is Clickbank, which has an average commission rate of 50%. The good thing about Clickbank is that the checks to affiliates do arrive in the mail on time every two weeks. It is a very reliable site when it comes to payouts.



Free Website Traffic is Best Traffic

23 03 2009

Are you looking to generate more website traffic to you site? If you are the internet has a variety of available options and some are even free. Yes free and we all know that the best website traffic is free website traffic.

Don’t get me wrong, there are many companies willing to take your money in order to try and increase the traffic to your site. If you don’t have the time to do it yourself, that may be just what you’re looking for. If you do have the time to learn, the best way to go is to generate traffic to your site for much, much less or even free.

One of the current trends in generating traffic to websites is with a blog. Most successful business sites have a blog and it is becoming a necessity for successful online businesses. In some cases business even hire writers to generate unique content for the blog. The blog can show clients a small taste of what your company has to offer so keep it interesting.

Search engine optimization is another way to get free traffic to your site. You will need to know how they work so you might have to study up. If you are willing to do some experimenting, you may not need to hire an expert. Optimize your site so the search engines can easily see what is there. Add fresh and interesting content so the web community finds value in your site. This should generate links to your site and to get additional links, get listed in quality web directories.

If you want free traffic to your website you need to have a good site with relevant and unique content. Your site should be easy to use and navigate while providing unique content for visitors. If your site is not attractive to visitors, no one is going to visit more than once. Provide a good site with good content and a good product. Generate links to your site for visitors to find you, your traffic will climb and with it the success of your website.

Some links to your site will come naturally if your site has good content. Most businesses augment those natural links with well placed links in quality directories. Quality directories market to bring traffic to their sites. That traffic can easily search the categories to find the exact business they are looking for and follow the link to your site. Marketing online is about giving potential clients as many paths to your website as possible so they can find you.