Extreme eMarketing Techniques and Guide

Many internet marketers have been saying it for a little while now. Pay Per Lead (also known as Cost Per Action or CPA) is making inroads as a highly potent internet business marketing strategy. Spiralling PPC costs and (some) diminishing Adsense returns for certain niche content publishers has meant that both parties are being forced elsewhere to maximise their returns.

Pay per lead is superbly poised to win from this trend — big time. If you’re a content publisher then pay close attention to this article.

Pay Per Lead advertisers win because they can CHOOSE a price to pay for a specific action — typically a prospect will download a product or fill out a free form and the content publisher (you) gets paid a fixed amount for each one. For the advertiser it means there’s no risk of paying a small fortune for Adwords and seeing a ZERO return by way of sales and opt in subscribers.

No – with Pay Per Lead, advertisers can gather targeted prospects for a predetermined fee and even for those that do not buy immediately (which will be the majority) the skilful advertiser will be able to work the backend. A profitable campaign. And for the publisher — good returns are achievable (no more scant pennies per valuable prospect you send to the advertiser) and click-through ratios are far higher because the content can be highly targeted to the offer (very difficult to achieve with Adsense). It’s also possible to switch on viral campaigns (eg free eBooks & articles) with PPL which is far harder to do with Adsense. So the publisher can also enjoy a greater return on their website via PPL.

** BUT — Not All Industries Have Embraced The Pay Per Lead Concept Yet.

Unlike Adwords/Adsense, where there are advertisers in just about every niche imaginable, the availability of reliable pay per lead programs are significantly lower. There really aren’t all that many about unless you know which niche markets to look at.

This is one of the biggest issues with the pay per lead concept at the moment. Even for those publishers that are itching to offer PPL — the chances are that there will not be a suitable program in their niche. Internet marketing is a prime example. At the time of writing I cannot remember more than four pay per lead offers, all of which expired very quickly. Remember — you do not want to send long term traffic to a pay per lead program unless that program stays open. That’s why it’s crucial to pick the right niche if you’re serious about pay per lead.

** The Best Niche Just Got Better (And It’s All Thanks To Pay Per Lead)

Many marketers like the real estate niche market. It’s as close to a PERFECT niche as you’re ever going to get. Here’s why:

- BIG Numbers. In the U.S. alone almost ten million people search for “real estate” each and every month. I don’t care what those who try to sell you sub-standard niches tell you, a high number of potential prospects are one of the key factors that will determine your long term success. Big numbers mean more advertisers. More competition. Bigger commissions and payouts.

- RICH Prospects. Real estate is a market that is worth trillions annually. You’re dealing with people that have money and wont think twice to invest in education & information. I wish all niches were like that but they’re not. It means more sales of your information products, membership sites — and a better conversion rate on your affiliate links.

- HIGH TICKET affiliate program opportunities. If you joined every real estate affiliate program out there you would be filling out forms for days on end. Perhaps even weeks. There are just too many to mention. And many have payouts that exceed hundreds and even thousands of dollars. Don’t ever consider a niche where there aren’t enough quality big ticket affiliate programs.

- And Now Pay Per Lead Opportunities. In a recent article I discussed a real estate affiliate program in the specific foreclosures niche (a sub-market of real estate). It offered $5 per free form filled out by each prospect referred. That means just ten referrals would earn you $50. It also means that with a 20% conversion rate, every thousand prospects that you get to your site nets you a thousand dollars. Remember — you can also use viral techniques such as free eBooks & articles to get your referral link to an unlimited number of targeted prospects. Real estate is one of the few niches where pay per lead seems to be breaking through — as this method becomes more popular with real estate companies we can expect a bigger choice and higher payouts.

** Another Real Estate Pay Per Lead Gem – $5 To $20 Per Lead (And All They Have To Do Is Request A “Free Valuation” On Their Property)

Real estate valuation is big business. It’s a powerful sub-niche within the wider real estate market. In fact the search term “Property Value” alone brings in close to 20,000 monthly searches.

Everyone in the real estate niche wants to know what their real estate is worth. So do those who are considering purchasing real estate. Consequently, the demand for sites that offer a FREE real estate valuation service are significantly large.

Just about everyone interested in real estate would want a “quick online quote” — the best thing is there’s currently a real estate company that’s offering between $5 to $20 for every person that requests a free online valuation for their property. This may sound like a lot for an advertiser to dish out, but in fact the company can make thousands from just one of these prospects alone so to them the outlay is negligible. It’s a little like an internet marketing advertiser paying a cent for ten targeted prospects.

There’s no doubt that Pay Per Lead offers a sensational opportunity for both advertisers & content publishers alike. And as always, the first entrepreneurs to exploit the possibilities will be the ones that come away with the fattest rewards.

Good luck!

Each day, a large number of webmasters decide to join an affiliate program. Affiliate programs are a great way to make money, often without having to do any extra work. Despite being an easy and profitable business opportunity, there are many webmasters who are unsure as to whether or not they should join an affiliate program. If you are one of those individuals, you are encouraged to examine the benefits of joining a program. After this examination has been completed, you may be surprised with what you learned.

Affiliate programs that programs that are run by a number of different business. Most of those businesses either sell a product or a service. Since the goal of any business, especially those selling something, is to make money, many businesses use unique marketing methods. One of those methods is an affiliate program. Affiliate programs allow webmasters to connect with these webmasters. A webmaster, once they are approved for the program, will be required to place banners or links to their advertiser’s website. In the event that those links or banners generate a sale, the webmaster is able to pocket a commission from that resulting sale.

The above described process is, in fact, one of the benefits of joining an affiliate program because it is easy to implement. As previously mentioned, most affiliate programs require an approval. Often times, the approval process is only used to make sure that your website looks professional and does not contain any inappropriate content. Once you have been approved, you will be provided with pre-designed banners. To get these banners on your website, you only have to enter in a few codes. The process sounds easy, doesn’t it? After that, you are ready to start making money.

The money that you will make is another benefit to joining an affiliate program. Each business, that has their own affiliate program, is likely to compensate their business partners in different ways. In most cases, you will find that you will be given a percentage of each sale that resulted from the links or the banners on your website. These percentages will vary; however, they tend to average around ten percent. While the average percentage, for most affiliate programs, is ten percent, you may find programs that have a higher or even a lower rate. If you are interested in making more money, you are advised to find affiliate opportunities with higher commission rates. EBooks sold on clickbank.com normally fetch commissions as high as 75%.

When it comes to finding high paying affiliate programs, you are in luck. There are literally an unlimited number of affiliate programs to choose from. Many businesses, including retail stores, are making the decision to use this popular and effective form of marketing. More retailers mean more affiliate programs for you to choose from. In fact, you don’t even have to choose just one. You can make even more money by joining a number of affiliate programs; you will find that, in most cases, there are no limits on the number of programs that you can join.

While you may not have a problem choosing to participate in a number of different affiliate programs, you may have a problem keeping track of those programs. To ensure that you are being paid all of the money that you earned, you will need to monitor all of your affiliate programs. Unfortunately, with a large number of affiliate programs, this can be difficult or even impossible to do.  If you find yourself having a difficult time keeping track of all of your affiliate programs, you are advised to think about affiliate tracking software. These software programs are available for free or for a small fee. They may be able to assist you with staying organized and up-to-date on all of your affiliate programs.

As you can easily see, there are a number of advantages to joining an affiliate program. All you need to get started is a website and the desire to make money. In most cases, the rest will all fall together on its own.

Most home business owners are involved with affiliate marketing. As an affiliate marketer, a combination of techniques can be used to promote your affiliate website and/or link. Here are five things you can do to help with your promotional efforts resulting in increased affiliate sales.

1. Become an “expert” on the product

The most successful affiliate marketers are “experts” on the products they promote. To become an expert, it’s highly recommended that you purchase the product yourself to gain first-hand experience using it. If you cannot purchase the product, you must thoroughly research it until you become familiar and knowledgeable enough to promote it.

2. Participate in chat rooms related to the product

You can start your own chat or join an existing one. Do not try to selling initially, but during your chat, mention the product you’re promoting and describe its benefits. If there is interest in your product, you can then refer them to the product through your affiliate link. The same concept holds true for forums and discussion boards.

3. Write your own affiliate program ads

Most merchants will provide pre-written ads for their affiliates to use. If you write your own ad, or make significant changes to the one that’s pre-written, your ad will stand out from the others. Done properly, this will give you a great advantage over those affiliates that are using the same ad as everyone else.

4. Create a free newsletter or ezine

Submit your newsletter to the ezine directories and promote it on your website. Keep in mind that most subscribers are interested in receiving “information” that can help them. If you use your mailing list solely for selling, you will never gain credibility and will end up with a high unsubscribe rate. After you’ve developed a relationship and the trust of your subscribers, you can then recommend the products you are promoting

5. Create a free ebook

As part of your ebook, include an advertisement and a link to your affiliate website. The ebook can be given away free or used as an incentive to sign up for your newsletter. Submit your ebook to the ebook directories and offer it to other webmasters for inclusion on their website. The more exposure your ebook receives, the more sales you can make.

By using the techniques outlined above and always striving to become an “expert” on the products you promote, you are sure to see an increase in your affiliate sales resulting in higher commission payments.